Using Social Media to market your business enables you to engage in direct conversations with potential and existing customers, making your brand more engaging and personable. It can also help increase traffic to your website and ultimately, generate sales.
Social Media extends your marketing reach beyond your website and other marketing activities. When you maintain an active presence on Social Media, you reach people that may otherwise had never found your company online, visited your tradeshow booth, or seen your advertisement in the trade publication.
The social media sites you use for marketing your business should be based on what type of business you’re in. For example, a Business-to-Business company like and engineering firm will see better results on LinkedIn than if they use more consumer-oriented sites like Facebook. A consumer product or service may have better success on Facebook.
The use of photos and video in your social media posts helps your posts stand out from the rest.
It’s also very important to consistently update your social media pages. Many companies try it for a short while and then stop posting updates which look like they have nothing new going on, or worse- that they’ve gone out of business. Don’t do this. It can negatively impact your brand image. If you start a social media page for your business, commit to it and keep it updated. A simple tracking form can help keep track of how often updates are posted on each site and remind you to create posts before too much time has passed.
If you need any assistance establishing or maintaining social media marketing for your business, Let’s Talk