Why Is My Business Not Showing Up on Google?
Why Is My Business Not Showing Up on Google? If you’re like many business owners looking to find more clients, you may have asked yourself “why is my business not …
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Marketing Analytics for Traditional Programs
Marketing professionals have an enormous amount of analytical data available to them. Advertising clicks, website activity, leads, conversions, and sales can be directly linked in ways that provide excellent insight …
Managing Marketing Projects Requires Careful Planning
Many people don’t fully understand the importance of planning ahead. They progress through a series of steps in a sequential manner and when all the steps are done, the project …
Using Content in Marketing – Part 2
Creative Ways to Develop Content As discussed in Part 1 of this series, original content relevant to your business, products, and service offerings helps to drive online traffic for your …
Using Content in Marketing – Part 1
Content In Marketing: What Exactly Does That Mean? With so much marketing activities centered around online delivery of information, marketers have been using the term “content in marketing” for a …
Small Business Marketing: Segmentation and Positioning
Market Segmentation Marketing strategy exercises will reveal courses of action to pursue based on careful analysis of company and environmental factors. The specifics of target customers also need to be …
Small Business Marketing Strategies
The Foundations of Small Business Marketing Strategies To begin brainstorming and generating ideas for possible marketing strategies, it’s good to conduct a situation analysis of the business. Strategies are the …
Small Business Marketing Starts With Value
THE SMALL BUSINESS MARKETING PERSPECTIVE The need for small business marketing is everywhere. People start new companies every day for all kinds of reasons. Maybe they have specific skills that …
Bring Your “Best Self” to Remote Meetings Using PowerPoint
The way we conduct business has changed quite a bit recently. Gone for now, and maybe forever, are the days of walking around a tradeshow to meet with colleagues and …
Stay “Top of Mind” with an Email Marketing Campaign
Sending Email messages to your customer lists using tools like Constant Contact or MailChimp is a great way to market your business. Consistent Email messages from your company, at the …