Are printed brochures extinct? For just about forever, businesses have utilized printed brochures to market their products and services. Paper brochures are a great way to get information directly into the hands of a customer. Businesses that have a distribution network, like the B2B computer industry, mail brochures with other information to announce their new products. Even in today’s completely digital world, a printed brochure, pamphlet, flyer, ad slick, mailer, or whatever you want to call it, delivered in physical format, can make a great and lasting impression with your target market.
The brochure format, saved as a PDF document, is commonly used online to provide additional information on websites, and as email attachments sent from businesses to their customers. There’s something very familiar about flipping through pages of a document from front to back, even when viewing a computer or mobile screen.
The brochure experience can be successfully delivered in digital format too though the use of “flip book” types of media made especially to function like a printed brochure, only they’re accessed solely online.
Additional marketing value can be realized by using online brochures, guides, white papers, and other page-turner documents to obtain website visitor’s contact information. For example, the following Guide to Senior Care Resources was promoted on a web page. Web page visitors who wanted to download this valuable resource were required to enter their email address before accessing the downloadable version.
In conclusion, printed brochures are certainly not extinct. They still provide value in many ways to the online business world of today.
If you need help getting started on any type of printed or digital brochures for your business, Let’s Talk