For just about any company doing business today, building an online presence using online digital marketing is fundamental. When businesses and consumers need products and services, many go online to find them. A company website creates a presence; supports your brand identity; describes your products and services to customers; and can even work to transact business, take orders, and provide customer support. In many ways, it is the face of your company.
Websites built with Adobe Dreamweaver utilize HTML pages to present information online.
WordPress and Content Management Systems
WordPress websites combine overall design themes and an underlying Content Management System to build websites that are easier to update have greater compatibility with online search engines.
Being online today also requires compatibility with the mobile devices that are being used more and more to access online content. Websites built with WordPress have great compatibility with mobile devices.
Search Engine Optimization (SEO)
Driving online traffic to a website can be accomplished in a number of ways. Publishing the company website address in all company correspondence such as business cards, stationery, marketing brochures, email messages, and direct mail is a good start. Search Engine Optimization (SEO) involves generating and publishing content directed at persuading search engines to like your website and then ranking you highly when someone searches for keywords related to your business.
For Allways Home Care and Sep-Pro Systems, Inc., detailed keyword analyses was used to identify words that related to the business and also produced good search results.
These keywords were included in web page metadata and page content. Plus, new text and rich media (photos, video) supporting these keywords was created and added to the website on a frequent and consistent basis.
These SEO techniques and others, such as obtaining external links to your website from other sites like YouTube, produce good results, but it does take some time to see the results.
Pay-Per-Click (PPC) Advertising
Online advertising like the following Google Ads, based on the same keyword strategies, can generate much faster results while waiting for the longer-term SEO results to take hold.
Banner Advertising
Online Banner Advertising can also be used to drive traffic to your website directly from other websites like industry publications, trade websites, and trade show websites.
Measuring Results
Google Analytics and Google Ad results are a couple of ways to track program success and inform program adjustments going forward.
If you’d like more information about using online strategies, like these, to drive website traffic and lead conversion for your business, Let’s Talk