Marketing professionals have an enormous amount of analytical data available to them. Advertising clicks, website activity, leads, conversions, and sales can be directly linked in ways that provide excellent insight …
Many people don’t fully understand the importance of planning ahead. They progress through a series of steps in a sequential manner and when all the steps are done, the project …
Creative Ways to Develop Content As discussed in Part 1 of this series, original content relevant to your business, products, and service offerings helps to drive online traffic for your …
Content In Marketing: What Exactly Does That Mean? With so much marketing activities centered around online delivery of information, marketers have been using the term “content in marketing” for a …
Market Segmentation Marketing strategy exercises will reveal courses of action to pursue based on careful analysis of company and environmental factors. The specifics of target customers also need to be …
The Foundations of Small Business Marketing Strategies To begin brainstorming and generating ideas for possible marketing strategies, it’s good to conduct a situation analysis of the business. Strategies are the …
THE SMALL BUSINESS MARKETING PERSPECTIVE The need for small business marketing is everywhere. People start new companies every day for all kinds of reasons. Maybe they have specific skills that …
