Managing Marketing Projects Requires Careful Planning
Many people don’t fully understand the importance of planning ahead. They progress through a series of steps in a sequential manner and when all the steps are done, the project …
Bring Your “Best Self” to Remote Meetings Using PowerPoint
The way we conduct business has changed quite a bit recently. Gone for now, and maybe forever, are the days of walking around a tradeshow to meet with colleagues and …
The Page-Turner Brochure Format Still Serves A Purpose In Today’s Online World
Are printed brochures extinct? For just about forever, businesses have utilized printed brochures to market their products and services. Paper brochures are a great way to get information directly into …
Your Guide for Online and Digital Marketing Excellence
Marketing a business today is easier than ever. Readily-available marketing tools like the WordPress Content Management System, social media sites, and Pay-Per-Click online advertising empower business owners to reach customers …
How Does Print Advertising Fit into the Marketing Mix?
Traditional Print Advertising is a great solution for reaching a target market beyond the fundamental digital aspects of a marketing plan. Many professions including doctors, scientists, engineers, and others still …
Logo Design Begins with a Strong Brand
Designing a company logo requires some planning. First, there should be some critical thinking around the overall brand strategy for the company. What is the primary business of the company? …