Sending Email messages to your customer lists using tools like Constant Contact or MailChimp is a great way to market your business. Consistent Email messages from your company, at the very least, reinforce your brand image and help maintain awareness of your company in the market. At best they can generate interest in your products and services, drive traffic to your website, and ultimately convert to sales.
With Email Marketing, a compelling subject line is the key to success. When the email shows up in an inbox, a great subject line will entice the receiver to open and read the Email.
Email Marketing is a highly regulated area, governed by the Federal Trade Commission CAN-SPAM Act and other regulations including the GDPR that requires consent for email and cookies, the CCPA and CASL. In general, mass Email messages can only be sent to contacts that you have done business with in the past and contacts that have provided express permission for you to Email them. Email messages must include your company location and an unsubscribe option.
If you need help getting your Email Marketing Programs up and running, Let’s Talk