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Marketing Analytics for Traditional Programs

Marketing professionals have an enormous amount of analytical data available to them.  Advertising clicks, website activity, leads, conversions, and sales can be directly linked in ways that provide excellent insight …

Using Content in Marketing – Part 2

Creative Ways to Develop Content As discussed in Part 1 of this series, original content relevant to your business, products, and service offerings helps to drive online traffic for your …

Using Content in Marketing – Part 1

Content In Marketing: What Exactly Does That Mean? With so much marketing activities centered around online delivery of information, marketers have been using the term “content in marketing” for a …